Significant increase in lead generation.The following points are often mentioned by customers: The feedback regarding the successful use of eye catchers is very diverse. What successes can be achieved through the use of extraordinary eye-catchers? This guarantees attention, arouses the interest of potential customers and binds existing customers. Regardless of the industry, regardless of the product, it is important that an individual eye-catcher is developed for each customer in accordance with the briefing, which exactly fits the customer, the target group and the environment. If an eye-catcher is sought – the hologram is the right customer magnet. Products, processes and procedures that require explanation benefit just as much as classic products that should be presented in an innovative way. It is important that the more of the product features are not recognizable at first glance, the more important a good eye-catcher, as this creates the time to talk to the customer or to make the product features understandable directly via the eye-catcher. Whether industry, mechanical engineering, pharmaceuticals, medical technology, food, telecommunications, automotive or classic service areas – the possibilities are virtually unlimited. The presentation itself is a sensory experience in itself.įor which industries are eye-catchers particularly important?Įye catchers are suitable for almost all industries. The holographic staging makes it possible to additionally underline the beauty, perfection and value of the products. Quite apart from that, a hologram is extremely appealing and therefore not only ideally suited for the representation of complex technical contexts, but also in particular predestined for the presentation of high-quality products such as jewelry, perfumes and visually similarly appealing goods. And it is precisely this effect that automatically attracts the viewer for a long time, so that holograms with a running time of 2-3 minutes can be fully seen by up to 80% of the viewer – an eye effect that can hardly be achieved with a classic film on a monitor is. Because although the eye perceives an apparently real object or an apparently real effect, such as fire, the brain knows that what it sees cannot be real. The discrepancy between what the eye sees and what the mind is aware of creates the eye-catcher effect and at the same time generates an above-average attention span, which is particularly ingenious for anchoring product information or building an image. However, these are already a reality today and in a particularly impressive way. Holograms are new, innovative and most people only know them from Hollywood films. Why is a hologram so fascinating as an eye catcher? You can find an example of the effect here. Since no additional 3D glasses are required for the holography and the holograms are directly visible to all visitors and guests. Holography creates exactly this bridge and combines the advantages of VR with long-distance effects, emotional product staging and a sense of community. In addition, the virtual world cannot be experienced together, as only the person who has put on the VR glasses is immersed in the virtual world.Īnd this is exactly where holography comes into play as an eye-catcher. Because the required glasses and the lack of long-distance effect mean that the customer does not know what to expect. However, virtual reality is less suitable as an eye-catcher according to the 6-3-1 rule. VR is a great way to advise customers who are already up to date, who are already talking to a consultant or who are extremely open to new things.
Automobile manufacturers, for example, use virtual reality to show new vehicle interiors, branded companies enable tours through branches and flagship stores, and manufacturers of industrial systems demonstrate modern large-scale systems in a small area. In the VR area, products can be presented in a completely new three-dimensional manner. Because the customer can experience something completely new here and immerse himself in a virtual world. It is better to think carefully about what an effect can look like in which the customer stops and experiences exactly this WOW effect.Īt the moment everyone is talking about 3D and Virtual Reality (VR). The motto here is often: “Bigger is better and more is more.” Generating a unique effect is probably easier said than done. Unique effects reinforce the WOW moment of the eye-catcher
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